Director of Brand and Marketing Communication
Company: Aspen Skiing Company
Location: Aspen
Posted on: February 20, 2021
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Job Description:
Company DescriptionThe city of Aspen at our front door, Aspen
Mountain at our back door. And in between, a gathering place for
the free-spirited. We're proud of our 5 Stars and 5 Diamonds --
hospitality is our passion. From our kitchens to our cellars, with
their 20,000 bottles of wine, from the Concierges in our lobby to
the Concierges on our mountains, and from family adventure to
apr--s ski, this hotel is, guests have said, "the Aspen of
Aspen."Job DescriptionSummary This position is responsible for
leading all aspects of brand and communication for our hospitality
brands. The position will collaborate with multiple teams to drive
hospitality brand positioning, development and management, as well
as leading individual brand/ property marketing managers in
developing overall creative strategy and messaging. The position
will improve presence, relevance and differentiation with key
audiences to include current and prospective guests, travel
professionals, investors, industry influencers, employees and
future employees.Essential Job Functions* Own and lead hospitality
brand identities and ensure consistency across all communication
channels, campaigns and assets.* Lead all aspects of brand and
communication for our hospitality brands in key markets around the
world, ensuring proper tie in with the parent company global brand
voice and goals.* Lead the process for our hospitality brands to
grow awareness maximize presence, relevance and differentiation in
our current and new markets with target audience and influencers.*
Support TLNHG Development team with needed presentation materials.*
Lead marketing strategy for new property brand alignment,
announcement and digital presence including coordinating all
website updates or new website development for TLNHG.* Work with
each brand's digital marketing management on web presence and site
strategy.* Partner with ASC teams in digital marketing, product
marketing, customer marketing, demand generation, products and
employee success to streamline processes and offerings that support
shared internal and external customers.* Lead a team responsible
for hospitality creative services, marketing content, internal and
external communication and digital marketing.* Work with global
team to manage global agency selection, training, and ongoing
relationships.* Manage brand global communications focusing on
prospective guests, industry influencers, investors, and the hotel
group's global employee base.* Advise executive committee on
hospitality marketing and communications strategy and support
property level marketing* Lead hospitality creative services
department as well as external resources to deliver innovative
digital media programs and events that capture the attention of our
industry* Create innovative marketing campaigns and experiences
that map to planned user experiences and reinforce brand identity.*
Work with ASC partnership + retail teams on unique collaborations,
partners, and events* Serving as an internal consultant for the
creation of all marketing content to include whitepapers, videos,
blog posts, press releases, info graphics, etc.* Develop new types
of content and communication vehicles designed to answer buyers'
questions and accelerate their buying cycles.* Support conferences
and events by developing trade show messaging, design and
content.QualificationsQualifications* Bachelor's degree in
journalism, public relations, marketing, communication, business or
related discipline. MBA or advanced degree is preferred.* 10+ years
of experience in marketing, branding and communication with a
minimum of three years of experience at a director level in the
hospitality industry.* Working knowledge of relevant technologies
to include CRM, Marketing Automation, HTML, WordPress and graphic
design tools, such as Adobe Creative software.* Proven track-record
of unifying, transforming, and elevating and repositioning the
brands of complex businesses.* Detail-oriented project manager with
an eye for great design and can manage both internal and external
resources.* Experience refining, evolving and deploying a brand and
messaging architecture that is highly relevant to our target
audience.* Demonstrated communications expertise with exceptional
verbal communication skills and a clear and persuasive writing
style* Proven track record of hiring, mentoring, and retaining
world-class marketing talent to include internal team members,
freelance graphic designers, writers, videographers and agencies.*
Experience across key brand and communication disciplines including
video, marketing content creation, digital marketing, regional
websites and social media.* Ability to organize and manage multiple
projects simultaneously and have an immediate impact in a
high-growth, fast-paced, entrepreneurial environment.* Must be a
creative, flexible, hands-on marketer that's comfortable rolling up
your sleeves and doing whatever it takes to get the job done even
in the face of time, budget, and resource constraints.* Strong
budget management and marketing measurement skills with experience
achieving best-in-class Customer Acquisition Cost (CAC) ratios and
proven record of managing budgets preferably in excess of $1
million annuallySalary Range: $95,069-$133,097Budgeted Target:
$105,000Additional InformationSupervision given and received
Supervision given: This position has supervisory responsibilities:
Director of Marketing for Limelight Hotels and Senior Marketing
Manager for The Little Nell and Residences at The Little
Nell.Supervision received: Works under limited supervision.
Receives guidance in terms of broad goals and overall objectives
and is responsible for establishing strategical methods to attain
them. Can formulate policies but does not necessarily have final
authority for approval. Review of work is not detailed and
emphasizes accomplishment of broad work objectives, rather than
specific assignments.Work Environment and physical demands Work is
done in a standard office environment. The physical demands
described here are representative of those that must be met by an
employee to successfully perform the essential functions of this
job. Reasonable accommodations may be made to enable individuals
with disabilities to perform the essential functions.This job
description is designed to indicate the general nature and level of
work. It is not designed to contain or be interpreted as a
comprehensive list of all duties, responsibilities, and
qualifications required of employees assigned to this job. Duties
and responsibilities may change at any time with or without
notice.Aspen Skiing Company is an equal opportunity employer.
Keywords: Aspen Skiing Company, Aspen , Director of Brand and Marketing Communication, Executive , Aspen, Colorado
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