Digital Product Marketing and Ecommerce Senior Manager

Company: Aspen Skiing Company
Location: Aspen
Posted on: January 11, 2022

Job Description:

Company DescriptionAspen is one of the world's premiere destinations for inspiration and transformation at the intersection of recreation, nature, and culture. Aspen Skiing Company was founded 75 years ago following World War Two in a moment of vision and renewal.With a purpose deeply rooted in expanding possibilities, we are company driven by its values and our people.We operate four mountain resorts (Aspen, Aspen Highlands, Snowmass and Buttermilk) with summer and winter experiences; the Five Star, Five Diamond Little Nell Hotel in Aspen; the contemporary Limelight Hotels in Aspen, Snowmass and Ketchum; world-class events including the World Cup series and X Games; and a multi-store retail portfolio.Job DescriptionThe Senior Manager, Digital Product Marketing and Ecommerce leads ecommerce and UX efforts for digital touchpoints in order to elevate the digital customer experience. Their goal will be to drive bookings, increase share-of-wallet, and optimize the digital experience across digital touchpoints, including AspenSnowmass.com, the Aspen Snowmass App, and other platforms as needed. This role will be deeply focused on our customer personas and customer journeys to ensure we're reaching the right customers, at the right time.The budgeted salary range for this position starts at $78,000. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.Essential Job FunctionsResponsible for growing online sales and optimizing the guest journey to drive online conversionsManage ecommerce planning and strategy for Aspen Snowmass guest direct channel, working closely with Digital Technology and Product, Sales, Services teamsLead ecommerce strategy discussions in a multi-disciplinary committee format. Lead tactical group of ecommerce stakeholders through seasonal transitions, roadmap planning, and other effortsLead product launches, coordinating with Creative, Digital Technology, Revenue Centers and Digital Marketing teamsEstablish and monitor key ecommerce KPIs with Senior Manager, Growth Marketing, collaborate on tracking and reportingWorking in collaboration with Digital Technology team and external web/mobile development vendors, maintain and elevate look, feel and design of AspenSnowmass.com and app, prioritizing improvements to UX and guest journey based on analytics and dataOptimize priority content and tools to reduce frictions for our guests including mountain reporting, trip planning tools, leveraging heat maps and site analyticsBusiness owner and product marketer for mountain reporting data and design on digital applications and third party channelsRecommend and execute on maintenance backlog for digital applications to improve user experiencePartner with digital technology and Product, Sales, Services teams on ecommerce roadmap and budgeting/planningManage and collaborate on digital roadmap projects and strategiesContribute to and apply digital strategy to inform digital product roadmap initiativesWebsite and ecommerce content updates as needed, seasonal transitions, supporting Digital Product Marketing ManagerQualificationsBachelor's Degree with emphasis in digital marketing preferred6+ years of experience with digital marketing and ecommerce in a related field.4+ years of experience interfacing with technology & product teamsPossess a fundamental understanding of digital technologies as well as content management and ecommerce platforms and tools and how they interface with websites and digital technology. Experienced Sitecore End User/Digital Marketing Suite preferred.Familiarity with digital strategy with regards to ecommerce, SEO, online conversion, strategic enhancements, personalization, usability testing and next generation digital solutions.Experience managing multiple large and complex projects from initial planning stages through conception, design, execution, delivery, and ongoing support.Experience with mobile web presentation theory and responsive design methodologies, user testing and mobile e-commerce.Experience working with Google Analytics and reporting and core understanding of SEO/SEM and related tactics.Must be able to lead, motivate and encourage others and possess very strong communication and interpersonal skills.Additional InformationSupervision Given and Received:Exercises general supervision over assigned staff. Assigns a variety of routine tasks, sets general expectations of results expected within company's policies and procedures. Responsibilities include but are not limited to, interviewing, hiring, planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problemsWorks under general supervision of Director of Digital Marketing. Receives continuing or individual assignments according to supervisor's directions and may perform routine tasks. Expectations of the quality, quantity and deadlines are clearly set. Instructions, advice and assistance available as needed. Work is reviewed on demand or during scheduled check-ins.Work Environment and Physical DemandsAbility to stand, type and sit at desk/computer for most of the work shift executing repetitive movements.No adverse or hazardous conditions.Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.Aspen Skiing Company / The Little Nell / Limelight Hotel is an equal opportunity employer.For an overview of Aspen Skiing Company's benefits and other compensation visit aspensnowmass.com/jobs/benefitsAs of November 15 2021, Aspen Skiing Company, The Little Nell, and The Limelight Hotels will require all active employees to be fully vaccinated in the workplace. Read more about this policy via our employee safety page here

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