"You can be more patient-centered because of the support from
ADMI." Tell me more.
For 22 years, Aspen Dental Management, Inc (ADMI) has been
innovating and iterating on the dental support organization model.
We’re an entrepreneurial-minded group that relentlessly pursues new
ways to break down barriers in support of the dentists and 10,000
team members who care for the 1.8 million patients that come
through the doors of Aspen Dental practices every year. We believe
the culture and partnership cultivated amongst the practice owners,
practice teams and ADMI support team powers our success and makes
it virtually impossible to imitate what we do.
Dentistry is a tough business to do without dentists. And
hygienists. And dental assistants. And lab technicians. And with an
ambition to grow from our current footprint of 820 Aspen Dental
practices in 42 states AND open a new practice every 5 days, we are
always in search of more great people to join the Aspen Dental
practice teams and the team that supports them at ADMI.
We are seeking a marketing leader to forge the path to making
Aspen Dental the brand of choice for dental professionals and
attract thousands of candidates to join the Aspen Dental mission.
How will you do this? By shepherding and refining a recruitment
marketing program that will open candidates’ eyes to the rich
culture and incredible careers available to them at Aspen.
Responsibilities Core responsibilities:
Create, evangelize, and execute a recruitment marketing strategy
that will achieve ambitious hiring goals: Champion the
understanding of our desired candidates; be the expert on winning
hearts and minds
Identify and refine reasons to believe for each critical job
type (doctor/specialist, hygienist, dental assistant, lab
Bring the strategy to life across our entire marketing
Participate in the development of the umbrella employer value
Lead the creative and asset briefing and development processes
with internal and external teams to bring to life the value
proposition and RTBs across candidate touch points
Optimize the lead generation process in collaboration with
multiple shared services functions within the marketing team
(including media, digital properties, CRM and communications)
Establish annual and monthly lead generation goals and KPIs that
will deliver against hiring goals
Innovate and champion the employee referral program
Partner to create brand reputation strategy with communications
and social leaders
Establish the event and trade show calendar; partner with cross
functional teams to create superior experiences for candidates
Improve effectiveness and the ROI of marketing investments
through optimization in partnership with shared services (e.g.,
paid media, social, affiliates, CRM, web site, analytics,
Direction of large recruitment events
Key success measures:
Primary: Achieving monthly, quarterly and annual hiring
Secondary: Delivering monthly lead plan, improving employer
Minimum Education and Experience Requirements:
Minimum 10 years of demonstrated recruitment marketing
experience and leadership of a marketing team
Healthcare and/or highly trained candidate recruiting experience
Deep understanding of best practices in candidate and employee
experience, full life-cycle recruiting and brand/EVP
Passion for continuous improvement and record of setting and
exceeding marketing goals that enable organizational objectives
Demonstrated ability to serve as valued counsel to internal
business partners with deep experience gaining organizational
alignment to marketing strategies and plans
Entrepreneurial and nimble, takes ownership while also building
Well organized with deep experience driving cross-functional
Ability to travel up to 20% (as we emerge from the pandemic)
About Aspen Dental Management, Inc.
Aspen Dental-branded practices are supported by ADMI, a dental
support organization that provides non-clinical business support to
licensed, independent dentists.
Available Locations ADMI - Chicago, Illinois 60607 United States
Aspen Dental-branded dental practices are independently owned and
operated by licensed dentists.
For more information about the relationship between Aspen Dental
Management, Inc. and the branded dental practices click here .